Baruch College Survey Research (BCSR)
Baruch College Survey Research (BCSR), CUNY’s only survey research facility, designs and conducts surveys on a wide range of public affairs topics for government agencies, nonprofit organizations, media, and academic partners. BCSR regularly conducts web, telephone, mail, and mixed-mode surveys, and is equipped to provide sampling, questionnaire design, analysis, and dissemination for clients. BCSR utilizes the expertise of the Marxe School’s faculty, staff, graduate students, and a cadre of highly trained, multi-lingual interviewers to execute projects.
BCSR adheres to the American Association for Public Opinion Research (AAPOR) Code of Professional Ethics and Best Practices, AAPOR’s Transparency Initiative, and complies with all Internal Review Board requirements.
BCSR provides timely, useable, high-quality data that can support public policy, research, and economic and social investment across New York City, the US, and internationally by delivering consistent collaboration with partners and clients, and using the Baruch College faculty’s vast knowledge and skill-sets.
The History of BCSR
BCSR was founded in 1994 with a mission to deliver high-quality data to support public policy. Initially a joint project with Louis Harris and Associates, the Baruch-Harris Survey Unit polled on a wide range of topics, using Harris’ formidable field operation to reach respondents. Among the many reports issued during this period were studies of New Yorkers’ attitudes toward city services, their political preferences, and their comfort with various policy initiatives. Nationally, the Baruch-Harris Survey Unit performed research on then-new internet technologies and published some of the earliest studies on the digital divide.
The relationship with Harris ended in 1999 when the unit acquired its own computer-assisted telephone interviewing (CATI) capacity. It was during this period that the Unit established its exacting interviewer training protocols. With the ability to control every aspect of survey work, from instrument design to fieldwork through analysis, the Unit became best known for the exceptional quality of its surveys. To this day, all interviewers using CATI and other contact modalities are fully certified in CUNY’s human subjects protocols.
The Center was founded by Douglas Muzzio, a political scientist and one of the founding faculty members at the Austin W. Marxe School of Public and International Affairs at Baruch College. Its second Director was Professor Gregg Van Ryzin (now at Rutgers-Newark), who expanded the Unit’s work to include research partnerships with New York City. Joining what was re-dubbed Baruch College Survey Research (BCSR) in 2008, the third director of the center, Micheline Blum, expanded the roster of City agencies and nonprofit organizations working with the center. She also launched media partnerships with NY1, the New York Times, and other news organizations. The current director is Shane M. Khan, who brings extensive knowledge of — and experience with — various survey modes in the US and across the globe. He is focused on constant innovation and use of emerging technology to understand the breadth of human experience, and how high-quality data can be used to improve public policy and social investment.
BCSR possesses the expertise and resources to conduct all phases of survey research. A full-service survey research facility houses a 24-station, computer-assisted telephone interviewing (CATI) lab staffed by trained, experienced interviewers. All interviewers are trained and certified in Human Subjects Research by the Collaborative Institutional Training Initiative (CITI) and are thoroughly monitored by supervisors and staff for quality and compliance.
The BCSR team consists of a group of experts that join projects based on client needs. We work with high-level technical experts in each area of work and employ consultants as needed.
- David Birdsell, Political Commentator & Marxe Dean, Baruch College
- Douglas Muzzio, Political Commentator, Baruch College Professor and Founder of BCSR
- Deborah Balk, BCSR Senior Advisor, Director, of CUNY Institute of Demographic Research (CIDR), Professor Baruch College
- Neil G. Bennett, BCSR Senior Advisor, Former Director, CUNY Institute of Demographic Research (CIDR), Professor Baruch College
- Cristina Balboa, BCSR Senior Advisor, Director of Center for Nonprofit Strategy and Management (CNSM), Associate Professor Baruch College
BCSR currently partners with the Office of Global Initiatives at the Marxe School, Baruch College, to present short-courses for professional skills-building on key and emerging topics in survey research.
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Baruch students are able to participate in the Survey Minor which is taught by the BCSR team and Baruch faculty.
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BCSR leadership is frequently quoted in many media outlets in the New York Metro area and beyond. Access archived articles and releases below.
Potential clients can contact the BCSR team via email. The team is equipped to provide consultations on your research projects, advising on all stages of your survey, from inception and sample design, to the most productive and cost-effective methods for data collection, analysis and dissemination using state of the art software. Initial consultations and quotes are complimentary.