Certificate in Public Communication
Managing Strategic Communication in Public and International Affairs
The Certificate in Public Communication is a highly focused, 12-credit program that prepares students to become leaders in communication-related positions in the public sector and non-profit organizations. Students learn how to create cutting-edge campaigns that employ digital and traditional media, encourage diversity, and maintain a positive public image of their organization. Students will study and produce communication in multiple contexts that include policy deliberation, persuasive campaigns, mass and digital media, global, governmental, and organizational.
Students in the Public Communication Certificate program are eligible for all graduate student services offered at the Marxe School. The credits are fully transferable to the MPA and MIA degrees. MPA and MIA degree students are eligible to apply for the certificate program.
- Master strategic personal and organizational communication skills
- Increase skill set in oral, written, and other forms of professional communication for the public sector
- Learn how to enhance digital media to support organizational communication priorities
- Gain competence in communicating with diverse stakeholders and audiences
- Learn how to be effective facilitators and participants in organizational deliberation and decision-making processes
- Deepen their understanding of self-selected topics related to leadership communication, political communication, and public communication policy
The Certificate in Public Communications is a 4 course, 12-credit program.
Each course is 3 credits.
Certificate in Public Communication Curriculum
|Course Code||Course Title||Credits|
Introductory Course in Public Communication
|PAF 9103 Communication in Public Settings
PAF 9420 Global Communication
Required Public Communication Courses
|PAF 9139||PAF 9139 Communication Strategy
PAF 9201 Mobilizing Digital Communication for the Public Good
Elective Public Communication Courses
|PAF 9104||PAF 9104 Media, Politics, and Public Culture||3|
|PAF 9202||PAF 9202 Civic and Political Speechmaking in New York City||3|
|PAF 9203||PAF 9203 Communicating for Equity and Belonging||3|
|PAF 9204||PAF 9204 Conflict Management and Negotiation||3|
|PAF 9199||PAF 9199 Selected Topic: Strategic Storytelling||3|
|PAF 9199||PAF 9199 Selected Topic: Improv for Leadership||3|
|PAF 9199||PAF 9199 Selected Topic: Applying Technological Innovation
to Solve Public Sector Problems
|PAF 9199||PAF 9199 Selected Topic: Intergroup Dialogue on Race and Ethnicity||3|
- Online application and a non-refundable application fee of $75
- Official transcripts of all post-secondary coursework at a college or university where nine or more credits were completed. Bachelor degree or equivalent is required to apply.
- Essay – What do you hope to accomplish in the future with the public communication certificate?
- Applicants who completed their Bachelor’s degree in a country where English is not the official language of instruction are required to submit either Test of English as a Foreign Language (TOEFL), International English Language Testing Service (IELTS), or Duolingo scores. Use code 2027 and select “MSPIA Baruch College” from the ETS list of institutions.
New York State Residents
Out-of-State Residents and Foreign Students on Temporary Visas
|Tuition||$545 per credit||$1010 per credit|
|Academic Excellence Fee*||$500 per semester||$500 per semester|
|Technology Fee||$62.50 per semester||$62.50 per semester|
|Consolidated Service Fee||$15 per semester||$15 per semester|
|Student Activity Fee
(Fall or Spring)
|$39.60 per semester||$39.60 per semester|
|Student Activity Fee
|$14.45 per session||$14.45 per session|
*The Academic Excellence Fee supports student services provided by the Marxe School.
For the latest tuition and fee schedule, visit the website of the Office of the Bursar.
Upon completion of the required courses, the Marxe School will award students their Certificate and a notation will be made in the Baruch record.