Managing Strategic Communication in Public and International Affairs
The Certificate in Public Communication is a highly focused, 12-credit program that prepares students to become leaders in communication-related positions in the public sector and non-profit organizations. Students learn how to create cutting-edge campaigns that employ digital and traditional media, encourage diversity, and maintain a positive public image of their organization. Students will study and produce communication in multiple contexts that include policy deliberation, persuasive campaigns, mass and digital media, global, governmental, and organizational.
Students in the Public Communication Certificate program are eligible for all graduate student services offered at the Marxe School. The credits are fully transferable to the MPA and MIA degrees. MPA and MIA degree students are eligible to apply for the certificate program.
Program Goals
Students will:
Master strategic personal and organizational communication skills
Increase skill set in oral, written, and other forms of professional communication for the public sector
Learn how to enhance digital media to support organizational communication priorities
Gain competence in communicating with diverse stakeholders and audiences
Learn how to be effective facilitators and participants in organizational deliberation and decision-making processes
Deepen their understanding of self-selected topics related to leadership communication, political communication, and public communication policy
Program Curriculum
The Certificate in Public Communications is a 4 course, 12-credit program.
Each course is 3 credits.
Certificate in Public Communication Curriculum
Course Code
Course Title
Credits
Introductory Course in Public Communication (select one class)
PAF 9199 Selected Topic: Intergroup Dialogue on Race and Ethnicity
3
Admissions
Online application and a non-refundable application fee of $75
Official transcripts of all post-secondary coursework at a college or university where nine or more credits were completed. Bachelor degree or equivalent is required to apply.
Essay – What do you hope to accomplish in the future with the public communication certificate?
Resume
Applicants who completed their Bachelor’s degree in a country where English is not the official language of instruction are required to submit either Test of English as a Foreign Language (TOEFL), International English Language Testing Service (IELTS), or Duolingo scores. Use code 2027 and select “MSPIA Baruch College” from the ETS list of institutions.
Tuition and Fees
Certificate Program
New York State Residents
Out-of-State Residents and Foreign Students on Temporary Visas
Tuition
$545 per credit
$1010 per credit
Academic Excellence Fee*
$500 per semester
$500 per semester
Technology Fee
$62.50 per semester
$62.50 per semester
Consolidated Service Fee
$15 per semester
$15 per semester
Student Activity Fee
(Fall or Spring)
$39.60 per semester
$39.60 per semester
Student Activity Fee
(Summer Sessions)
$14.45 per session
$14.45 per session
*The Academic Excellence Fee supports student services provided by the Marxe School.
For the latest tuition and fee schedule, visit the website of the Office of the Bursar.
Certificate Award
CERTIFICATE COMPLETION
Upon completion of the required courses, the Marxe School will award students their Certificate and a notation will be made in the Baruch record.
